Stores

Stores — targeting by a specific app store:

• Google Play;

• App Store;

• Other stores.

Store Application Category – allows filtering traffic by the store application category:

You can Block and/or Allow specific application categories for this campaign for Google Play and/or App Store. The red one is blocked, and the green one is allowed.

When no particular Application Categories are selected, the Campaign will attempt to bid for all of them.

Private Marketplace

This option allows you to set a private auction for specific campaigns using a specific Deal ID that the SSP should pass in the request.

User Segments, IFA Lists & Geo-fence

User Segments – allow filtering traffic by Segments of users for purpose of retargeting. You can Block and/or Allow segments for this campaign

IFA Lists – allow filtering traffic by predefined IFA Lists of mobile devices' unique advertising IDs for retargeting. You can Block and/or Allow IFA lists similarly to what we can do with User Segments;

Geo-fence – a type of high-precision location targeting that allows filtering traffic by lists with precise locations.

🚧Be carefull

The Exclude targeting option (Block) has higher priorities then Include (Allow). If the same value is included in both excluding and including segments or lists, it will always be excluded.

Category & Language

Category – allows you to target your campaign to a specific standardized Ad IAB category;

Language – allows filtering traffic by a specific user's browser/app language.

You can Block and/or Allow categories and languages for this campaign. The red one is blocked, and the green one is allowed.

User Agent & Device

User Agent Pattern – allows filtering traffic by a particular User-Agent string – a string of text sent by a client device that identifies the client software and provides additional information about the client's system and preferences. You can use this targeting only when you know the exact User Agent of the user to whom the ad should be shown;

Device make – allows filtering traffic by a manufacturer of the user's device;

Device Hardware Version – allows filtering traffic by the specific version of the user's device hardware.

Ad Placements & Fold Position

Ad Placements – allows filtering traffic by an identifier for specific ad placement or ad tag used to initiate the auction. The value of this parameter depends on how the Publisher sets it. If you have the Publisher Placement ID, you can select the exact location on a web page to display your ad. Also, you can get more options for the Ad Placements targeting at the Filters section;

Fold Position allows you to specify where you want to show your banner on the page. Requires the fold position data in incoming SSP requests.

Traffic with missing device ID – allows you to include or exclude traffic with no Device IDs – a unique, anonymized string of numbers and letters that identifies a single mobile device.

📘When you can use Traffic with missing device ID

SSPs may not pass all the necessary information about the traffic, for example, whether it is a desktop or a mobile device. The Device ID allows you to identify mobile devices and thus separate traffic by device type. The Device ID is missing = the traffic is from desktop devices. The Device ID is passed = mobile traffic.

Gender, Age & COPPA

You can target your Campaign for the specific Gender.

Age targeting allows users to target a particular age. You can Block and/or Allow the proper age ranges.

You can also Exclude Children Under 13 Years (COPPA):

🚧Please Note

SSPs hardly ever provide information regarding the user's Gender, Age or COPPA requirements. It is essential to contact your manager to find out which APPs send it.

IP Version

You can target your Campaign for the specific IP Version – IPv4 or IPv6.

Extensions & Keywords Filters

The Extensions Filter provides you with the possibility to set targeting on specific values that should be passed by SSP as an "ext" parameter in the "user", "site" or "device" object in the request.

Extention parameter names and their values should be specified on the campaign. Also, you can set the property of an extension filter – Include or Exclude.

The Keywords Filter is a part of the Extensions Filter functionality but with an already specified name (keywords). It also can be set with Include or Exclude status.

❗️Why does bidding fail?

You're sure that all your Targeting should work fine with the traffic you're getting from your SSP, but the Campaign doesn't bid?

Please refer to our guide on How to Troubleshoot Campaigns using the Creative Debug or other troubleshooting options.