Creatives
DSP Macros
Macros are predefined expressions that are used to track and pass specific information.
Macros can be inserted in the banner's Target URL in case of hosted creative is used, or to the Ad Markup for the 3rd Party Ad Tag.
Target URL with inserted impression id macro for hosted creative:
Ad Markup with inserted impression id macro for 3rd Party Ad Tag:
All the macros available in the DSP can be divided into several groups.
Universal Tech Macros
🚧Please Note!
Only one Impression-based event should be used at the same time.
Campaign/Creative Related Macros
Publisher Related Macros
Device Related Macros
Visitor Related Macros
📘Macro Encoding
If you click on the macro from the list you can copy it in four available variants:
Encoded - data will be passed in an encoded form. This format is compatible with URLs and should be used if this macro is used in a URL.
Double Encoded - data will be passed in a double URL encoded form.
Non-Encoded - data will be passed the way it is.
Escaped - data will be passed with all the special characters in this macro's value are escaped with \ symbol.
The most reliable way to transmit data is with the Encoded version of macros — this variant has the maximized compatibility.
More from
Creatives
Banner
This creative type contains a simple image ad. You can choose a local image, one of the already uploaded image creatives from the Creative Library, or use a 3rd party tag.
Video
This creative type contains a video ad. You can choose a local video, one of the already uploaded video creatives from the Creative Library, or use a 3rd party VAST tag.
Push
This creative type contains variation of an IAB Native Ad specified for Push Notifications.
Interstitial
This creative type contains an interstitial image ad. You can choose a local image, one of the already uploaded image creatives from the Creative Library, or use a 3rd party tag.
Debug
This feature allows a user to check the reasons for the absence of traffic on the creative.
DSP Macros
Macros are predefined expressions that are used to track and pass specific information.