To create a new Native creative type please fill in the mandatory field Name and settings listed below.

Basic Settings

• Bid Price — CPM/CPC bid price inherited from the Campaign level. Campaign bid price for this creative.

• Frequency Cap (24 Hours) — banner views by a unique user per 24 hours. Overrides Campaign Frequency Cap for this banner.

• Frequency Cap (30 days) — banner view by a unique user per 30 days. Overrides Campaign Frequency Cap for this banner.

Ad Markup

The Icon, Main, and Logo images can be generally set in 3 different ways: as a local image, as one of the already uploaded image creatives from the Creative Library, or as a 3rd party tag.

• Icon Image - field for uploading the icon image;

• Main Image - field for uploading the main image;

• Logo Image - field for uploading the logo image;

• CTA - call to action text.

• Advertiser Domains (TLD) — advertiser domain(s), for example: adzora.com. If an incoming bid request contains the specified domain(s) in the 'badv' field, block-list is applied.

• Click URL - landing page URL where the user will be directed after the click.

• Macros List - click to add needed dynamic macro(s).

  
  

• Title - ad title text.

• Sponsored - sponsor name text.

• Description - native ads text description.

• Rating - set the rating of a native ad.

• Creative Attributes — IAB Creative Attributes used as a targeting option. If an incoming bid request contains them in the 'attr' field, allow-list is applied. If they are contained in the 'battr' field, block-list is applied.

• Creative Category — IAB Category. If an incoming bid request contains them in the 'cat' field, allow-list is applied. If they are contained in the 'bcat' field, block-list is applied.