After logging into Adzora, you can create your first campaign and start bidding.

Follow these steps to get started:

Step 1 : Campaign creation

Our first step is to create the campaign.

1. Choose the "Campaigns" option on the left sidebar menu.

2. On the Campaigns tab press the Create new campaign button.

3. You will be automatically redirected to the campaign's creative type choosing tab.

4. Let's assume, you want to serve a simple Banner creatives in your campaign. Click on the icon of the creative type you need: in this case, Banner.

   
   

After choosing the Creative type for your campaign you will be automatically redirected to the New campaign creation page:

1. Set your campaign name.

2. Please set these Basic Settings to move forward:

• The bid price for this campaign - the price you want to pay for banners from this campaign.

• Pricing model - CPM (cost per mile) / CPC (cost per click).

• Auction type - First price and/or Second price.

  
  

📘Kindly note

The auction type predetermines whether the winning bidder pays the maximum bid (first-price auction) or the second-largest bid plus $0.1 (second-price auction).

Press the NEXT button to continue the setup.

STEP 3: Endpoint connection

The first step of our targeting setup is connecting an SSP endpoint to the campaign.

To do so, press on the Select traffic source button in the Targeting Options section.

• Find the created endpoint in the list, press the Allow button, and then press the Save button.

Now your campaign is ready to bid.

And not forget to provide your SSP partner with the endpoint URL.

STEP 4: Campaign targeting

By default, your new Campaign has no targeting preferences and will participate in all the available auctions after creation. But this is not the best practice if you want to reach your audience and get higher conversions.

Let's imagine you want to show your ad only to users from the US and only with desktop devices.

Targeting Options tab will help you to configure your Campaign for these requirements.

You can access this tab via the Next button at the bottom of the Basic Settings tab or by pressing the Targeting Options on the right side, under your user name.

• Press the Select Geo Position button, choose a country from the dropdown menu and press the Include button to add the specific country as a targeting option for this campaign.

  
  

• Specify the device type by the appropriate checkbox: Desktop in our case.

  
  

Now you can press the Save button

STEP 5: Creative creation

Our last step is to set up at least one Creative to be displayed.

When all campaign settings are done you can press the Save button, and you will be automatically redirected to the New Creative creation tab:

• Fill in the creative name field.

• Add your creative using the option Upload Creative in the Ad Markup section. You can choose a file from your computer or simply drag a file into the respective field.

  
  

• Press the Upload button after choosing the creative.

📘Kindly Note:

Creative parameters Width and Height will be filled automatically after uploading, but you can change them to get the image with the needed density. For example, you can set the 320х50 parameters for the 640х100 image, and it can be useful if you want to get creative with better quality.

• Add the Target URL — the URL where this creative will be redirecting the user after click.

• Press the Save button.