📘When you should use Filters

Let’s say you’re buying in-app traffic from multiple SSPs. Some of the apps you’re buying work really well while others don’t perform as you expect.
In this case you can create a filter that will act as a blacklist and populate it with low performing apps, then apply said filter to the campaign to omit those apps from selling you traffic.

Such Filter types are available:

• Bundle ID;

• Site URL;

• Site/App ID;

• Publisher ID;

• App Name;

• Device ID;

• User IP;

• Ad Domain.

In order to add a new Filter, please follow the steps below:

1. Click the Create New Filter button.

   
   

Add filter pop-up window will be displayed:

Enter your list name and click the Save button

2. You can edit the list name by clicking the Edit button:

   
   

3. Click the filter name to edit your list. Then press the Create Items button.

   
   

• The Update list pop-up window will appear:

  
  

Type elements manually or upload file (.csv, .txt)

4. Select the needed parameters for your list and enter filter elements. Each filter element should be added from a new line.

5. Click the APPLY button.

You can easily edit your lists:

• Click the Update Items button to add a new element.

• Click the Delete button to delete chosen element.

  
  

Once you create a Filter, it can be used for the Campaigns Targeting: